Why We Built The Wellness Cartel - Wellness for the real world
- Warren Holton
- May 13
- 3 min read
Updated: May 16
There’s a gap no one talks about.
Between training and recovery.
Between pushing hard and actually living well.
Between short-term wins and long-term health.
The Wellness Cartel was born to close that gap.
We built this brand because we’ve lived both sides — the discipline and the burnout, the ambition and the overwhelm. And we knew there had to be a better way. A smarter way. A more sustainable way.
This isn’t about chasing fads. It’s about building better humans — from the inside out. Through structure, habit change, and relentless support.
Gill’s Story: From Frustration to Flow
Gill competed at a national level in horse riding — driven, dedicated, and already tuned in to what it takes to perform.
But when she transitioned into triathlon, something was missing. The training was there… but the results didn’t come.
That’s because she was only training.
She wasn’t fueling.
She wasn’t recovering.
She wasn’t aligning her habits, her sleep, her stress, or her environment.
Everything changed when she stepped into a CrossFit Box. That decision introduced her to HYROX — and from there, it took off.
Gill now competes on the HYROX world stage, consistently taking podiums and dominating her age group.

And she’s still getting faster. Still getting stronger. Because she changed everything — not just her workouts, but her lifestyle.

She’s not here to show off. She’s here to show you what’s possible.
If you’ve ever told yourself, “I could never do that,” Gill wants you to know: Yes, you could. You just need the right structure, the right support, and the right mindset.
The Power of Partnership - Wellness for the real world
We’re a couple — in life, in business, and in this mission.
We’ve built each other up through the highs and the hard days. And we’ve learned that having someone in your corner changes everything.

That’s what The Wellness Cartel is about. You’re not doing this alone. We don’t just build plans. We build people. We’re the voice in your ear when motivation fades. The team that helps you reset when life throws chaos your way.
You fall? We help you up. No judgement. No shame. Just progress.
What We Believe
Training without recovery is a fast track to burnout
Nutrition without structure doesn’t last
Mindset without action is just noise
And trying to do it all alone? That’s where most people fall short
We’re here to guide you through it — start to finish.
The Wellness Cartel exists to help you live strong, think sharp, move well, and build a life you’re proud of.
This is wellness for the real world. And it’s just getting started.
Warren’s Story: Pressure, Perspective, and Performance
With over 25 years in high-level corporate roles, Warren understands the pressure that comes with boardrooms, office politics, and the constant expectation to deliver. That kind of stress takes a toll — mentally, physically, and emotionally.

But with the right mindset, structure, and support, confidence can be rebuilt. Goals can be reset. And progress becomes possible again.

Warren brings a wealth of real-world experience — from endurance sports to executive leadership. Having completed everything from Ironman to Double and Triple Ironman events, he knows what it takes to grind through fatigue, self-doubt, and adversity. Whether it’s crossing the line of your first 5K or chasing a new PB, he knows how to help you get there — because he’s lived it from both sides.

More than an athlete, Warren is a qualified life coach. He understands that stress, uncertainty, and self-doubt don’t just affect your performance — they affect your identity. And in a world of social media filters and comparison traps, sometimes the real victory is accepting who you are and daring to push forward anyway.
He’s a big believer in community-based training, accountability, and honesty. He’s also someone who’s faced his own health battles — mentally and physically — and come through them stronger, more self-aware, and even more committed to helping others do the same.

Warren is here to remind you that you’re not broken. You’re not too far gone. You’re not behind. You’re just waiting for the right system — and the right support — to help you level up.
This is where it starts.
Welcome to The Cartel
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